LearnMastery sought to optimize their sales funnel to increase course enrollments and enhance the user journey. They turned to us for strategic insights and actionable solutions.
Challenges:
LearnMastery faced challenges with their sales funnel, resulting in low conversion rates from lead generation to enrollment.
Approach:
- Analyzed the existing sales funnel to identify drop-off points and conversion bottlenecks.
- Redefined customer journey stages and created tailored content for each stage.
- Implemented A/B testing for landing pages and email sequences to optimize performance.
- Utilized retargeting strategies to re-engage potential customers who abandoned the funnel.
Accomplishments:
Increased funnel conversion rate by 45%, resulting in a significant rise in course enrollments.
Enhanced user experience across the funnel, leading to higher customer satisfaction.
Achieved a 30% reduction in customer acquisition cost through improved funnel efficiency.
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