Sales Funnel Optimization for Online Course Platform

LearnMastery sought to optimize their sales funnel to increase course enrollments and enhance the user journey. They turned to us for strategic insights and actionable solutions.

Challenges:

LearnMastery faced challenges with their sales funnel, resulting in low conversion rates from lead generation to enrollment.

Approach:

  • Analyzed the existing sales funnel to identify drop-off points and conversion bottlenecks.
  • Redefined customer journey stages and created tailored content for each stage.
  • Implemented A/B testing for landing pages and email sequences to optimize performance.
  • Utilized retargeting strategies to re-engage potential customers who abandoned the funnel.
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Accomplishments:

Increased funnel conversion rate by 45%, resulting in a significant rise in course enrollments.
Enhanced user experience across the funnel, leading to higher customer satisfaction.
Achieved a 30% reduction in customer acquisition cost through improved funnel efficiency.
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